1. Coffee as an experience

Coffee should be consumed for the awakening of the senses creating a memorable experience.
Life must be enjoyed appreciating the small details.

2. Development of a consumption culture

Consumers must be helped to develop knowledge about coffee. Only in this way, consumers will enjoy this exciting world as many do with wine.
For this reason, Café San Alberto performs regularly Coffee Baptisms.

3. Solidarity and Responsibility

Taking into account the importance of coffee in Colombia, the production should be socially responsible, supportive with the community and respectful with the environment.

4. Coffee with an Identity

The best coffees are those with their own identity, true to the unique attributes of their Terroir (land of origin) and processes

Hacienda

Four principles describe the philosophy of our coffee. They assure us coherence and consistency in our actions as well as a clear identity that makes us a special proposal for the consumer.
It is from these principles that our compromise with exquisite flavor, the maximum rigor in our processes, the constant research to provide a better flavor, and a special care for our people and surroundings, come from.